Marketing Manager – NGS

June 2022

Summary of Role

The role will be responsible to develop, implement and manage all aspect of the SeqMatic strategic and tactical marketing program and calendar (technical and digital), expanding the reach of SeqMatic brand, website optimization, and obtaining quality sales leads.  This individual will contribute to short- and long-term marketing and financial objectives.

You will help us define our product narrative, define how we present SeqMatic value propositions through internal and external presentations, create compelling content, map our services and use cases in new innovative ways, and inspire our sales team to become great storytellers.

This role provides an excellent opportunity for personal career growth.  Current needs require a strong technical writer that can develop content for web/sales/marketing tools, and manage our digital marketing contractors.   The intent is to eventually build a direct SeqMatic marketing team and expand our business nationally and internationally.

This hybrid role can balance between your home office and the company’s headquarters in Fremont CA. Requires the ability to travel up 15-25%.

Essential Duties and Responsibilities:

• Lead and define all elements of the Marketing mix.
• Develop and deploy effective marketing plans, campaigns and tactical roadmaps with timelines and defined metrics to generate qualified sales leads and drive sales growth. Track lead generation and status via CRM (HubSpot).
• Produce technical content such as White Papers, Web Copy, Blog Posts, Best Practices Guides and Tutorials.
• Manage and support digital marketing contractors, i.e. website, SEO.
• Develop product positioning and go-to-market strategy including brochures, sales presentations and sales scripts.
• Develop and deliver product training, pricing strategy, customer education, sales training materials, competitive playbooks, etc.
• Define and maintain market sizing, customer segmentation, competitive intelligence / analysis, product definition and revenue projections for SeqMatic applications.
• Conduct market research, attend conferences and meet with customers to understand product issues and customer preferences. Evaluate the market for signals that may become drivers of future product or service opportunities.

Required Qualifications:

• Marketing Pro:  Minimum of 5 years’ experience in marketing in a commercial biotech company. Expertise in marketing into genomics, and / or general knowledge of the Clinical Trails and / or Clinical Diagnostics marketing is a plus.
• Technical:  A firm scientific understanding of customers’ use of NGS and a wide range of scientific applications and use-cases. Single-cell sequencing knowledge a plus.
• Writer:  Ability to develop, write and review technical documents based on customer needs.
• Sound Decision-making Capabilities: Willing to take initiative and make decisions in absence of consensus when necessary.
• Adaptable: Comfortable in a dynamic, face paced, evolving commercial environment.
• Results-oriented: Capable of managing and driving the completion of multiple competing projects.
• Strategic:  Ability to think strategically and execute a tactical plan, including leveraging large data sets to make data-driven decisions.
• Multi-tasker: Knowledge of the core marketing responsibilities and business processes along with well-developed time management skills (prioritizes among multiple projects).
• Communicator:  Solid oral and written English communications skills and experience in competitive analysis.
• Highly proficient in Microsoft PowerPoint, Excel, WORD and (or equal).

Education Requirements:

• Bachelor’s Degree in a genomics, genetics, biology or related scientific field
• Master Degree in Business or related field preferred.
• Candidate must be authorized to work in the USA.

Please submit resume to jobs@seqmatic.com with “Resume-Marketing Manager – NGS” at the subject line.

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Technical Sales Specialist, SF Bay Area

June 2022

Summary of Role: The Technical Sales Specialist will have primary responsibility for developing and leading the territory sales strategy and execution for SeqMatic. This includes both individual responsibility as well as leveraging the human capital resources within the company. The incumbent will help define and communicate sales KPI’s to executive leadership, analyze patterns in account spending and market behavior, and define data-driven action strategies in order to consistently maximize territory sales performance.

Note: This is a home-office based position with >50% local travel (customer-facing meetings) expected. Overnight travel may be required as needed to attend conferences, trainings and meetings outside of the assigned territory.

Essential Duties and Responsibilities:

• Develop and manage territory/account planning, opportunity development, and key client facing activities.
• Provide executive sales presence at client & prospective client meetings and tradeshows.
• Assist with the development of metrics-driven sales methodology, including creating and sharing sales scripts, email templates and other sales tools as needed.
• Manage the stages of the sales process, understanding which features speak to which prospects/accounts, and reporting out on key sales performance metrics.
• Meet or exceed territory sales goals through prospecting, nurturing and winning both repeat and new revenue; upselling and cross-selling to existing customers; and business expansion within the customer site.
• Learning and utilizing advanced sales, communications and business skills to position appropriate solutions, overcome objections and closing the sale.
• Provide strong leadership and guidance in the development of the Company’s current and future commercial interests.
• Other duties as assigned.

Required Qualifications:

• Sales Pro: 5+ years of technical sales experience in a scientific field. Proven ability to sell a premier brand over price.
• Technical: Strong working knowledge of genetics and imaging-based NGS workflows, preferably with Illumina instruments and bioinformatics software. RNA-Seq and / or single cell experience a plus.
• Connected: Extensive customer contacts in Pharma, Biotech and Molecular Diagnostics companies.
• Hunter: Strong prospecting and lead qualification skills.
• Creative Thinker: Intellectually curious and thrives on complexity.
• A Self-directed Learner: Capable of researching new NGS kits or protocols to stay current in the industry and advise customers and the company.
• Sound Decision-making Capabilities: Willing to take initiative and make decisions in absence of consensus when necessary.
• Tenacious: Excellent interpersonal, adaptable and negotiation skills for a wide variety of audiences, including senior management.
• Growth Mindset: Thrives in a start-up, rapidly growing and thus constantly changing company environment.
• Communicator: Excellent verbal and writing skills.

Bachelor’s Degree in a Science related field or Business.

Master’s or PhD Degree in Business or related field preferred.

Please submit resume to jobs@seqmatic.com with “Resume-Technical Sales Specialist, SF Bay Area” at the subject line.

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